Articles

Infinite Cooling's newest board member Jeff McCarthy MALDEN, Mass. — January 27, 2026  —  Infinite Cooling , a leader in advanced cooling tower optimization solutions for industrial facilities, today announced the appointment of  Jeffrey McCarthy  to its Board of Directors. Jeffrey McCarthy brings decades of executive leadership and operational expertise across industrial technology, energy, and infrastructure-focused businesses. Throughout his career, which includes 27 years

Cooling Towers Cooling tower insights that operators, ESG teams, and regulators need to know After collecting over  100,000 hours of operating data  from cooling towers across power plants, manufacturing facilities, data centers, and campuses, we’ve gained deep insight into how these systems really behave in the field. The verdict? Every cooling tower we’ve seen was underperforming. That doesn’t mean every tower was broken—but in every case, there was measurable opportunity t

Water Treatment Linking chemical treatment decisions to measurable tower performance Water treatment is essential to cooling tower reliability—but most programs operate in a vacuum. Chemicals are dosed, cycles are adjusted, and cleanings are scheduled… but how do you know if it’s working? That’s where  TowerPulse™  comes in. While it doesn’t monitor water chemistry directly, TowerPulse™ continuously tracks your  cooling tower’s thermal performance —the true measure of system

Cooling Tower Plume A Practical Checklist for Smarter, More Sustainable Cooling Choosing or upgrading a cooling system is a big investment—with long-term impacts on your water use, energy consumption, emissions, and operating costs. But not all vendors offer the same level of visibility, innovation, or sustainability. Whether you’re building new or retrofitting existing infrastructure, here are  four essential questions  to ask any cooling tower vendor—and what to look for in

Return on Investment 7 Tips to Win Over Ops, Finance, and Execs for Cooling Tower Improvements You know the numbers: your facility is...

Industrial Decarbonization The overlooked blind spot in climate tech that’s ready for disruption When most people think about industrial decarbonization, they picture smokestacks, steel mills, or carbon capture pipelines. But there’s a quieter, less visible contributor to emissions and water use hiding in plain sight across industrial sites, data centers, and power plants:  cooling systems —specifically, cooling towers. It’s time to recognize cooling as one of the  biggest un

High Voltage How a breakthrough idea became a water-saving industrial solution Every industrial technology has an origin story—ours began with a question:  What if we could stop losing so much water from cooling towers? That simple curiosity led to the founding of  Infinite Cooling , the development of a patented technology that captures evaporated water, and the launch of two complementary platforms— WaterPanel™  and  TowerPulse™ —now deployed across industries from power ge

Cooling Tower Upgrades As ESG (Environmental, Social, and Governance) reporting moves from voluntary to expected—especially among industrial operators and infrastructure-heavy sectors—companies are being asked to quantify and reduce their environmental footprint. While cooling towers may not be the first thing that comes to mind, they present one of the most  underutilized levers for achieving ESG targets . In this post, we’ll explore how upgrading cooling towers with  Infini

Plume Why cooling tower plume is more than just water vapor The white “smoke” you see rising from cooling towers isn’t pollution—but to...

AI is making its mark in one of the most overlooked but essential parts of facility operations: predictive maintenance for cooling towers.

Cooling Tower When to Modernize, When to Replace — Cost, Disruption, and Lifecycle Impacts Cooling systems are mission-critical infrastructure for industrial facilities, data centers, power plants, and large commercial buildings. But as these systems age or underperform, operators are faced with a key decision:  retrofit or replace?  Both paths have trade-offs in terms of cost, performance, risk, and lifecycle impact. This post offers a clear framework for making that decisio

Water Savings A Guide to Quantifying Water Savings, Energy Reductions, Maintenance Efficiency, and Increased Production Cooling towers are often treated as utility equipment—out of sight, out of mind. But optimizing your cooling tower operations can unlock significant returns. From reducing water and energy use to increasing process efficiency, a well-scoped cooling tower project can pay for itself quickly. This guide will walk you through how to calculate ROI for your next c