Cooling Tower Plume A Practical Checklist for Smarter, More Sustainable Cooling Choosing or upgrading a cooling system is a big investment—with long-term impacts on your water use, energy consumption, emissions, and operating costs. But not all vendors offer the same level of visibility, innovation, or sustainability. Whether you’re building new or retrofitting existing infrastructure, here are four essential questions to ask any cooling tower vendor—and what to look for in